AI Infrastructure for Enterprise Operations.
We don't sell AI tools — we run operations. SmartUp deploys AI agents that ingest, validate, decide, and execute business operations across enterprise systems — reliably and at scale.
Dropouts who ship.
Max Mardones
CEO & Co-Founder
Serial entrepreneur who saw enterprises waste millions on AI that never reaches production. Built SmartUp to make AI actually work on Monday morning.
Daniel Sateler
CTO & Co-Founder
Deep AI practitioner who has been building with large language models since before GPT-3 went public. Architects the hybrid systems that make SmartUp production-grade.
Chris Klaus
Founded Internet Security Systems (ISS), sold to IBM for ~$1.3B. Built the Klaus Advanced Computing Building at Georgia Tech. Chris leads SmartUp's pre-seed round through an outstanding SAFE at $2.5M valuation cap.
20 people. Three countries. One mission.
Engineering Hubs
Chile, Peru, Argentina
AI engineers, platform developers, and integration specialists building production systems at scale.
Commercial HQ
Atlanta, GA (USA)
US commercial operations, investor relations, and go-to-market for North America and global enterprise.
Corporate Structure
Delaware + Chile
SmartUp Holdings INC (Delaware C-Corp) for IP, global contracts, and capital. SmartUp SPA (Chile) for product development and LATAM ops.
Four core principles.
Zero Behavior Change
The single most important principle. SmartUp adapts to how people already work. Customers keep using WhatsApp, email, phone, photos, voice notes, handwritten lists. No app downloads. No portal training. No onboarding friction. Adoption is 100% by default because nothing changes for the end user.
A construction worker sends a WhatsApp photo and gets a priced quote in 5 minutes. A doctor writes an illegible prescription and the patient sends a photo for AI to read. An exporter emails a messy PDF and the order is injected into SAP.
Compounding Velocity
Speed of execution is the primary competitive moat. We turn AI progress into daily shipped value. ShapeUp OS enables building custom automations without scaling headcount. PoC in days, production in weeks.
We don't do quarters. We do weeks.
Deterministic + AI Hybrid
AI understands messy inputs. Deterministic rules ensure precision. Probabilistic AI handles interpretation — language, vision, audio. Hard business rules handle execution — pricing, stock, compliance, margins. When confidence drops, deterministic fallback kicks in. Never hallucination.
Human-in-the-Loop for exceptions. AI never acts outside authorized bounds.
Builders, Not Consultants
We ship real solutions that process real transactions. No PowerPoint decks. No theory. Operational outcomes only. Not a demo. Not a prototype. A production-grade system.
We're not academics. We're builders of enterprise AI infrastructure.
Operating across the Americas. Expanding globally.
Active Markets
Pipeline
Technology
Microsoft for Startups, MongoDB, AWS
Strategic / GTM
Setteny Consulting, advanced talks with Deloitte
- Forbes 30 Under 30 LATAM 2025 (both founders)
- Backed by Chris Klaus (ISS sold to IBM for ~$1.3B)
- Microsoft for Startups member
- Meta Business Partner
Ready to run operations with AI?
PoC in days. Production in weeks. No behavior change required.