About
The people behind SmartUp.
Max Mardones
CEO & Co-Founder
Serial entrepreneur who saw enterprises burn millions on AI that never reached production. Built SmartUp to make AI actually work on Monday morning.
Daniel Sateler
CTO & Co-Founder
Building with large language models since before GPT-3 went public. Architects the hybrid systems that make SmartUp production-grade.
Daniel Goldfarb
COO & Co-Founder
Runs the operation: every deployment reaches production and stays there.
Alan Tchimino
CFO & Co-Founder
Finance and corporate structure, from Santiago to Delaware.
Alan Ben-Dov
CSO & Co-Founder
Leads SmartUp's sales and commercial expansion.
Moishe Shemtov
US Country Manager & Co-Founder
Leads SmartUp's operations in the United States.
The team
We don't sell AI tools — we run operations. SmartUp deploys agents that ingest, validate, decide, and execute business operations across enterprise systems — reliably and at scale.
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